Hi! I'm Dana.
I'm a life-long hacker, traveller, and learner.
I'm an expert in (and passionate about):
- Tech operations. I've spent my entire career in tech ops and finance, from ground operations (which I did even as an executive) through to presentations. In the tech world, I'm an expert at (and consultant in) operations for high-tech, engineering-first companies.
- Digital investment. These days I focus more on building and investing in online businesses, from affiliate sites to advertising-focused content sites to apps.
- Culture and languages. I have lived in twenty countries and speak ten languages (and counting). I write about language learning and culture on my other blog, Discover Discomfort.
- Riding and fixing motorcycles plus anything on two wheels, like my 2.5kW electric bicycle.
- Trying to fix or hack my way through anything with either hard tools or code.
On tech operations
This means companies like ride-sharing (Lyft), scooter rental (e.g. Lime), and e-commerce (e.g. Groupon).
High-tech companies hire engineers to make complicated code. I bridge the gap between code and reality, spending time on places like factory floors or in parking lots making dreams reality.
On digital investment
Since 2015, I have been busy making apps and websites, and 2018 I began investing in and building them en masse.
If you're thinking of going down the path of buying and building websites, I've started writing about digital investing on this site here.
Here are a few things I've written on this blog that are good and/or popular:
- Create Happiness in Face-to-Face Customer Service using Data: a guide to how I put together many tools to create a 360-degree feedback loop for increasing service NPS at Lyft
- "That's no Tech Startup; That's a Factory": explaining why tech companies are often surprised by how hard it is to get physical operations to work
- Preventing and Managing Cafe No-Shows: a guide to getting staff to actually show up for critical work days
- How to buy a Yamaha R1, one of the greatest motorcycles of all time, and How to buy a Ducati Monster, one of my personal favourites
- Life lessons from David Goggins' "Can't Hurt Me" — My favourite motivational book
- How and Why I Turned Down my Dream Job for a Life of "Discomfort", which is the story of how I turned down a million-dollar opportunity to try to create a better world.
My vision (as well as the vision of Discover Discomfort) is for all of us to be able to see the world through the eyes of others. We try to help achieve this by writing language and culture guides to places that need more understanding, like the Middle East, Africa, Asia, Central Asia, and Latin America..
If you want to get in touch, please do so via my contact form.
Dana Hooshmand's Brief resume
You can find my profile on LinkedIn. But in brief:
- 2018+: Founder/owner, Discover Media. Manage and grow portfolio of advertising and affiliate websites.
- 2018+: Operations Consultant, 100Nxt. We bridge the gap between investors and ground operations, working to make rapid growth and expansion of operations-heavy businesses into reality.
- 2016-18: Head of Ops, Lyft Retail (San Fransisco, US). Built the retail arm from idea into concept, including establishing the culture and building the tech stack myself (our engineers were busy!)
- 2014-16: Interim COO for Unity Asset Management, Hong Kong/Beijing ($1B USD AUM familiy office/PWM firm)
- 2013-14: Founder, Pilgrim Coffee, a cafe-finding community app. Sunsetted.
- 2012: Full time Chinese student, Beijing. Got fluent, more than I'd ever need to be (and yes, I still speak Chinese).
- 2011-12: GM, Revenue Operations, Groupon China, Beijing. Made sure the deals made the page and that vendors got paid.
- 2008-11: Consultant, Bain & Company (Australia, Singapore, Thailand). Stayed up all night making urgent slides for meetings that were postponed.
- 2007-08: Analyst, Accenture (Australia). Learned how to buy a suit. Attended many well-catered training sessions.
- 2000-2006: Bachelor of Laws and Bachelor of Engineering, Monash Univeristy (Australia) — Honours, First Class. Slept my way through Engineering, but fought tooth and nail to get through Law.
- Languages spoken (Business fluent): English, Spanish, French, Mandarin Chinese, Persian, Italian. I can get by (but not work) in Egyptian Arabic, Hebrew, Korean, and Swahili. Coming soon: German, and Russian.
How is this site built?
I have built this site on various technologies since I first started, but most consistently it has been built with Ghost on DigitalOcean. I keep reverting to the base theme, Casper, though I make a few modifications.
If you want to make a site like this, then the easiest way is to do a free two-week trial with Ghost.
If you want to do it the cheapest way and aren't intimidated by things like Ubuntu servers in the cloud, then see what you can do with $100 in DigitalOcean credits. Good luck!